Being data-informed,
not data-driven
Hello! I am Antonín Kučera, a data leader with over 13 years of experience in digital consulting and business intelligence. Currently, I work as the Head of Business Intelligence at Livesport, leading teams of analysts, engineers, and scientists.
Data Strategist & Head of BI, Data Science & Ad Operations
Building data-informed cultures that drive revenue and user satisfaction.
More about me →Hello! I am Antonín Kučera, a data leader with over 13 years of experience in digital consulting and business intelligence.
Currently, I work as the Head of Business Intelligence at Livesport, a global sports media company, where I lead teams of analysts, engineers, and scientists.
My mission is simple: I don't just 'manage data' — I build data-informed cultures.
I believe that having data isn't enough. The real challenge and my passion lies in Data Strategy, Governance, AI and Literacy. I focus on moving from being blindly 'data-driven' to being intelligently 'data-informed,' ensuring that insights actually drive revenue and user satisfaction.
Focus Areas & Expertise
Key domains, analytical topics, and open-source activities.
BI & AI in Data Analytics
Combining modern Business Intelligence with Generative AI and LLM agents in BigQuery to automate data cleaning and extract actionable insights.
Sports & Football Data
Processing and analyzing real-time sports telemetry, match statistics, and fan engagement metrics for over 100 million global users.
Data Strategies & Governance
Designing enterprise data roadmaps, data literacy programs, and governance frameworks that turn raw metrics into sustainable revenue.
Betting & iGaming
Analyzing market odds dynamics, user betting behavior, attribution models, and data-driven ad operations in the iGaming ecosystem.
World Statistics & Open Data
Exploring global macroeconomic datasets, public open data APIs, and metric-backed insights across healthcare, finance, and demographics.
Education & Data Literacy
Fostering data literacy across organizations, mentoring non-profit and analytics teams (e.g. at Dobrodata), public speaking at conferences, and hosting data podcasts.
Projects & Open Source
Open-source SQL/Python transformation tools, data pipeline scripts, dbt models, and analytical experiments hosted on GitHub.
Tech Investments & Trends
Evaluating emerging cloud technology stacks, cost-optimization strategies, AI infrastructure, and long-term tech investments.
What I Write About
Unlocking the power of data, using LLM agents in BigQuery, building data-informed teams, and cloud architecture.
🎙️ Public Speaking & Knowledge Sharing
I am passionate about sharing my experience in building data teams and advocating for data culture.
BI leader: agent with a licence "to change"
IT Talks podcast interview
Data Cleaning with SQL and ML
MeasureCamp Czechia 2023 / 2024
Global Expansion based on Data
dCast — I see business intelligence as the brain of the company
DataTalk podcast #23 — Head of BI at Livesport
SharkTalk — Not all analysts are the same!
Cookie bar optimization: Possible impact on data quality
Cookie bar optimization
From raw data to User Journey
Data analytics for 130+ applications
Let's Connect
I am always looking for new ways to leverage data to enhance user experience. Whether you are a fellow data leader, analyst, or event organizer, I'd love to connect.