Antonín Kučera: Being data-informed, not data-driven
Hello! I am Antonín Kučera, a data leader with over 13 years of experience in digital consulting and business intelligence. Currently, I work as the Head of Business Intelligence at Livesport, a global sports media company, where I lead teams of analysts, engineers, and scientists.
My mission is simple: I don’t just “manage data”—I build data-informed cultures.
I believe that having data isn’t enough. The real challenge and my passion lies in Data Strategy, Governance, AI and Literacy. I focus on moving from being blindly “data-driven” to being intelligently “data-informed,” ensuring that insights actually drive revenue and user satisfaction.
My Data Analytics Journey
My path wasn’t linear. I started my career deep in digital marketing, especially in SEO and data analytics. I worked in technical roles, starting at Livesport as a Web Analyst and ETL Developer, building pipelines in SQL and R and visualizing data in R Shiny.
I built more complex pipelines and automation, primarily in the MySQL environment and R language. In addition, I handled user research and conducted our first A/B testing.
Before I started leading the analytics team, I worked as an analyst and researcher, and we began migrating the first data pipelines to Google Cloud Platform, which I literally fell in love with.
In 2020, we began building a Business Intelligence team at Livesport as a dedicated unit covering many topics. We built three internal analytical streams focused on specific tasks. My main responsibility was to recruit people, build teams, and align with company strategy. I spend all remaining time testing Google Cloud services, primarily BigQuery, and working with AI and its impact on BI.
Livesport (10+ Years)
Rose from Web Analyst to Head of BI, overseeing data strategy for 100M+ global users.
Master's Degree (Ing.)
Information Management from the Prague University of Economics and Business.
Dobrodata Mentor
Mentoring non-profit projects and data initiatives.
🎙️ Public Speaking & Knowledge Sharing
I am passionate about sharing my experience in building data teams and advocating for data culture. I occasionally speak at data events and podcasts:
BI leader: agent with a licence "to change"
IT Talks podcast interview
Data Cleaning with SQL and ML
MeasureCamp Czechia 2023 / 2024
Global Expansion based on Data
dCast — I see business intelligence as the brain of the company
DataTalk podcast #23 — Head of BI at Livesport
SharkTalk — Not all analysts are the same!
Cookie bar optimization: Possible impact on data quality
Cookie bar optimization
From raw data to User Journey
Data analytics for 130+ applications
What I Write About
- Use power of LLM in BigQuery
- Unlocking the Power of Data: The Livesport Guide to Becoming Data-Informed
- Being Data Informed, not Data-Driven
Let's Connect
I am always looking for new ways to leverage data to enhance user experience. Whether you are a fellow data leader, analyst, or event organizer, I'd love to connect.