Antonín Kučera

Antonín Kučera: Being data-informed, not data-driven

Data Strategist & Head of BI

Hello! I am Antonín Kučera, a data leader with over 13 years of experience in digital consulting and business intelligence.

Currently, I work as the Head of Business Intelligence at Livesport, a global sports media company, where I lead teams of analysts, engineers, and scientists.

My mission is simple: I don’t just “manage data”—I build data-informed cultures.

I believe that having data isn’t enough. The real challenge—and my passion—lies in Data Strategy, Governance, AI and Literacy. I focus on moving from being blindly “data-driven” to being intelligently “data-informed,” ensuring that insights actually drive revenue and user satisfaction.

My Data Analytics Journey

My path wasn’t linear. I started my career deep in digital marketing, especially in SEO and data analytics. I worked in many the technical roles—I started at Livesport as a Web Analyst and ETL Developer, building pipelines in SQL and R and visualizing data in R Shiny.

I switched from the role of web analyst to data analyst. I built more complex pipelines and automation, primarily in the MySQL environment and the R language, specifically R shiny. In addition, I handled user research and conducted the first A/B testing.

Before I started leading the analytics team, I worked as an analyst and researcher, and we began migrating the first data pipelines to Google Cloud, which I literally fell in love with.

In 2020, we began building a Business Intelligence team at Livesport as a dedicated team covering many topics. We have built three internal analytical teams that focus on specific tasks for selected teams. My main responsibility was to recruit people, build teams, and align with the company’s strategy. I spend all my remaining time testing Google Cloud services, primarily BigQuery, and recently I have also been working a lot with AI and its impact on BI.

I have a strong technical and business foundation.

Key Milestones:

  • Livesport (10+ Years): Rose from a Web Analyst to Head of BI, now overseeing data strategy for hundred millions of global users
  • Education: Master’s degree in Information Management from the University of Economics in Prague.

🎙️ Public Speaking & Knowledge Sharing

I am passionate about sharing my experience in building data teams and advocating for data culture. I occasionally speak at data events and sometimes someone invites me to podcast:

27.11.2025 – DataDay 2025 – Bi leader: agent with a licence “to change”

BI leader: agent with license to changeDownload

17.3.2025 – IT Talks podcast

20.11.2024 – DataDay – DataCleaning With SQL and ML

Data Cleaning with SQL and MLDownload

14.9.2024 – MeasureCamp Czehia 2023

25.5.2023 – Global Expansion based on Data (BI Meetup)

23.5.2023 – dCast – I see business intelligence as the brain of the company.

26.1.2023 – DataTalk podcast #23 – Antonín Kučera – Head of BI at Livesport

4.1.2023 – SharkTalk – Not all analysts are the same!

10.6.2022 – WebExpo Conference – Being data-informed, not data-driven – VIDEO

21.10.2021 – Cookie bar optimization: Possible impact on data quality

4.9.2021 – Cookie bar optimization (Measure Camp Czechia 2021)

5.9.2020 – From raw data to User Journey (Measure Camp Czechia 2020)

21.11.2019 – Data analytics for 130+ applications

What I Write About

Use power of LLM in BigQuery

Unlocking the Power of Data: The Livesport Guide to Becoming Data-Informed

Being Data Informed, not Data-Driven

Let’s Connect

I am always looking for new ways to leverage data to enhance user experience. Whether you are a fellow data leader or analyst, a business owner, or a conference organizer, I’d love to connect.